Global Automotive Brand Challenge

When a globally recognized automotive brand came to the team looking to “be wowed,” one of Pacific Northwest CTO’s senior consultants proposed an ambitious goal: to build the first real-time 8K interactive vehicle experience ever seen - in a web browser — and deliver it in time for the LA Auto Show.

Through strategic prototyping, rapid iteration, and deep technical leadership, Our CTO led a team across engineering, UI, and hardware integration to create a custom solution that broke perceived limits — and still powers product experiences over a decade later.

The client needed a truly next-generation digital installation, but had no defined specs — only a desire to stand out at one of the most competitive auto shows in the world.

• Proposed and delivered the world’s first 8K WebGL automotive showcase
• Achieved over 1M polygons at 60FPS using custom shaders and compressed assets
• Designed a quad-GPU architecture to power an 8FT touchscreen wall
• Managed cross-functional team delivery in <12 weeks
• Enabled multi-user interaction via floating interface layers

• Signed contract the same day of prototype demo
• LA Auto Show experience delivered on time and exceeded expectations
• Reused globally at shows in Detroit, Europe, and more
• Platform still in use today, extended to new clients and markets